How Swimming Across Lake Tahoe Parallels Startup Selling #1

By Scott Sambucci | August 21, 2018

You start in the dark.

“Meet at the dock at two o’clock and we’ll start the swim at three,” Tom instructed me. That was 2:00 AM.

This was to avoid the wind, the current and the boat traffic that kicks in later in the day on Lake Tahoe When I launched into the water at 3:13AM, I could barely see my own arms in the water. Really only the kayaker’s red headlamp and the glow sticks decorating were all I could see. We all knew where we were going – the final destination at Emerald Bay, but none of us could see it from the start.

Usually you don’t have to see anything to know where you’re going.

Just get in the water and start swimming.

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