Apr
20, 2021

Establishing Problem-Product Fit ????

By Scott Sambucci | April 20, 2021

“This means that the startup has identified a key problem that their product solves and can prove that their product solves that problem to a willing customer.

Solving customer problems is the foundation of every sales strategy, system, and process that a startup needs to build.

If any company can’t show how their product solves a critical problem for any customers, there’s almost no chance of selling that product over the long run.”

[Excerpt from my book – “Stop Hustling, Start Scaling.”]