Ep. 25: Content Selling vs Content Marketing, The Amway Hack for Webinars & Value-Based Pricing: An interview with Christien Louviere

By Scott Sambucci | November 3, 2016

Christien Louviere is a Brand Coach and the Managing Partner of SellPersonal where he helps CEOs fix their marketing problems. Christien hosts the “SellPersonal Podcast” where his guests have included Tucker Max, David Williams, David Hornik and Kyle Porter.

In this episode, Christien and I talk about marketing strategies for startups, and frequent mistakes that startups make on the marketing front. Topics include:

• How to run Facebook & LinkedIn ads campaign more effectively
• How to find and hire marketing consultants
• Content Selling vs Content Marketing
• The Amway Hack to running marketing webinars
• and much more!

Listen here:

CLICK HERE TO SUBSCRIBE TO THE STARTUP SELLING PODCAST ON ITUNES

Podcast Topics & Notes:

3:30 – Christien’s fundraising work with The Leukemia & Lymphoma Society
7:15 – Christien’s work at SellPersonal
9:45 – Why a chasm often exists between marketing and selling in startups
14:00 – Building a Buyer Persona for early customers
16:00 – Challenges of using cold leads vs early customers that were acquired via relationships and network
20:00 – Finding your 10x ROI for your product or service for your customer
24:30 – What tasks & activities a startup founder should be doing, and what mistakes are often made; Creating ONE lead generation content piece for your target Buyer Persona
26:30 – Hiring marketing consultants, the complexity of Facebook & LinkedIn ads
30:00 – Facebook & LinkedIn ad targeting
32:30 – The $50 Public Relations Hack to target editors and bloggers in your market
35:30 – Value of marketing webinars vs white papers
39:30 – Content Selling vs Content Marketing
42:00 – Running & recording webinars, reusing content as blog posts & white papers
50:30 – “The Amway Hack” in running webinars
52:30 – Atlanta as a technology & startup hub

Websites & Resources mentioned in the podcast:

Christien Louviere:

• Christien on LinkedIn: https://www.linkedin.com/in/christienlouviere
• SellPersonal: www.sellpersonal.com
• Christien’s email: [email protected] | [email protected]

Sell Personal Podcast on iTunes: https://itunes.apple.com/us/podcast/sell-personal-podcast/id1040499178?mt=2&ls=1

David Cummings’s blog: www.davidcummings.com

Atlanta Tech Village: http://atlantatechvillage.com/

SalesLoft: www.salesloft.com

The Leukemia & Lymphoma Society (LLS): www.lls.org