Ep. 157: Product-Led Growth vs Sales-Led Growth: Your User’s Success is Your Success – A Conversation with Wes Bush

By Scott Sambucci | May 15, 2023

Wes Bush is a challenger. He’s challenged himself by running marathons, skydiving, and building a remote business. He’s challenged an entire industry to find a better way to approach SaaS growth. Wes is allergic to the status quo.

As founder and president of the ProductLed, Wes spends his days teaching SaaS businesses how to flip the traditional sales playbook on its head and build products that sell themselves.

Wes holds a Bachelor’s Degree in Global Business and Digital Arts from the University of Waterloo. A respected business consultant, Wes understands that flashy marketing and hard sells can’t replace the value a customer receives from an exceptional product. 

A strong brand and social proof are no longer enough to build trust with the modern buyer. People need to try before they buy. Product-Led Growth turns that philosophy into an executable business strategy.

Some of the topics that we covered are:

• Product-led Growth vs. Sales-Led Growth
  • Approach to demonstrating the value
  • When is it appropriate to use either or even both?
  • Strategies for growth
  • Onboarding New Customers

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Links & Resources: 

Twitter – https://twitter.com/wes_bush

LinkedIn – https://www.linkedin.com/in/wesbush/

Website –https://productled.com/book/product-led-growth

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.