Ep. 145: When NOT to Hire a Marketing Agency for Your Startup & What to Do Instead: A Conversation with SmartBug Media’s CEO, Jen Spencer

Jun
28, 2022

Ep. 145: When NOT to Hire a Marketing Agency for Your Startup & What to Do Instead: A Conversation with SmartBug Media’s CEO, Jen Spencer

By Scott Sambucci | June 28, 2022

In this episode of the Startup Selling Podcast, I interviewed Jen Spencer.

Jen Spencer is the CEO of SmartBug Media®, a leading Intelligent Inbound® marketing agency that assists both B2B and B2C e-commerce businesses in growing revenue by generating leads, scaling revenue operations, and building market awareness through digital content, design, and web development.

Jen is an influential thought leader in the sales, marketing, and revenue operations space, regularly speaking at B2B conferences as well as serving as a mentor for revenue leaders through Pavilion’s Rising Executives Program. She also started and hosted a weekly podcast called SmartBug on Tap for several years before launching the new Intelligent Inbound Podcast® aimed at challenging the status quo for inbound marketing with inspiring stories from some of marketing’s most innovative and successful players. Jen subscribes to the notion that “we’re all in this together,” and great communication leads to a great partnership. She loves animals, technology, the arts, and really good Scotch.

Some of the topics that we covered are:

  • At what stage of your business should you consider hiring a Marketing Agency?
  • What is the importance of having sales-minded marketing people or marketing-minded salespeople?
  • What can you do as a startup in terms of marketing; if you are not ready to hire a marketing agency as yet? 
  • What are the signals to know it’s time to hire a marketing agency? 

Links & Resources: 

Website: https://www.smartbugmedia.com/

LinkedIn: https://www.linkedin.com/in/jenspencer/

Twitter: https://twitter.com/jenspencer

The Intelligent Inbound® Podcast: https://open.spotify.com/show/1MV0CnkTDtCupFnPJzJLFG?si=2452443647174d73

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