Ep. 138: The Platinum Rule, Rewarding Your Prospects & Using Video to Communicate – An Interview with BombBomb’s Chief Evangelist, Ethan Beute

By Scott Sambucci | March 4, 2022

In this episode of the Startup Selling Podcast, I interviewed Ethan Beute.

Chief Evangelist at BombBomb, Wall Street Journal bestselling co-author of Human-Centered Communication and of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan Beute has spent the past decade helping business professionals be more personal and human through simple video messages. He’s sent more than 12,000 videos himself. 

He also spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. He holds undergraduate and graduates degrees from the University of Michigan and UCCS in communication, psychology, and marketing. A husband and father, he lives in Colorado Springs, Colorado.

Some of the topics that we covered are:

• Rehumanizing the experience of our communication.
• How do we create a personal connection with people?
• Digital Pollution. 
• Ethan’s Platinum Rule.
• Opportunities and mistakes made when using videos to connect with people.

Links & Resources: 

Website: www.bombbomb.com

Twitter: twitter.com/ethanbeute

Amazon: www.amazon.com/Ethan-Beute/e/B07LFNWL39

Ethan Beute  on LinkedIn: linkedin.com/in/ethanbeute

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