Ep 127: How to Successfully Tell Stories That Get Customers Excited to Buy: A Conversation with Stephen Steers

By Scott Sambucci | September 27, 2021

In this episode of the Startup Selling Podcast, I interviewed Stephen Steers.

Steers Consulting Group is a global training and consulting company helping Entrepreneurs, successfully tell stories that get customers excited to buy.

They don‘t teach you sales in school. They don‘t teach you how to be confident. They don‘t teach you how to be out in the world and how to make a way for yourself. But that’s what Stephen’s here for. 

Some of the key topics that we covered in this podcast are:

• 3X3X3 Framework – knowing the three (3) categories of people that you’re telling stories to, what are the three (3) stories that you need to tell, and what are the questions to answer to the three (3) people. 
• Name it, Tame it, Claim it – How to start to construct a story for yourself and for the people you’re telling the story to.  
• Founder branding versus company branding.
• Stephen’s origin story.

Links & Resources

Website: www.stephensteers.com

Instagram: @stephensteers_

Linkedin: www.linkedin.com/in/stephen-steers

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