Dials to your startup’s sales process

By Scott Sambucci | February 19, 2020

Think of each of these three systems as dials to your startup’s sales process. Your job is to turn these dials to increase the output for each of the systems so that you can increase your customer’s revenue. 

• If your prospecting plan of action increases the number of qualified leads, even while keeping your sales conversion rates and price you charge per customer, revenue increases. 

• If your pipeline pull-through strategy increases your sales conversion rates with the same number of qualified leads and price you charge per customer, revenue increases.

• If your paying customer plan enables you to increase the price you charge per customer with the same number of qualified leads and sales conversion rates, revenue increases. 

Even better . . . If you can turn the dial on more than one of these selling processes, your startup’s revenue will increase even faster. The way to do that is by installing these three selling systems—a prospecting plan of action, a pipeline pull-through strategy and a paying customer plan— and executing on the three core components of each.

[Excerpt from my new book – “Stop Hustling, Start Scaling.”]

#sales #startups #scaleup #gofarther #startupselling #saassales #enterprisesales