19, 2012
Dear Kevin,
We’re lame – we didn’t post to the commonred contest. Yet, here we are with the audacity to ask for a few moments of your time because we’re two guys that worked their tail off to take 2nd place at Startup Weekend-San Jose, hacking together a working prototype and finding three pilot customers in less than two days.
Company status:
- We now have seven (7) pilot customers interested, of which we’ll choose three (3) to launch by June 1. We’re only choosing three because we want to get it right.
- We have another company that is already committed to pay for our services later this year, skipping the pilot phase.
- The pilots are our real-time learning – we’re rocking the Eric Ries MVP model.
- We’re self-funded and ticking off the ugly start-up expenses like incorporating with a really, really good SV firm.
The product:
SalesQualia uses text analytics and data mining to assess the quality of sales calls. As a 15-year sales and technology executive that’s built and run sales organizations, I know this is a huge problem in a giant industry to solve. Hiring poorly costs time, training, salary, and the opportunity cost of lost revenue for the time a bad rep is handling inbound leads.
This technology is already deployed regularly with customer service sentiment analysis, and early indications are the carry-over to a sales environment is very doable.
We provide diagnostic and quality reports for individual sales calls, and summaries of time to assess performance improvement.
The very basic guts so far:
- Python Natural Language Toolkit
- Salesforce’s Force.com platform for initial product launch
- Mongo database
A few technical problems we know about:
- Handling audio file storage. Audio files are really big and nasty.
- Security & privacy – where does the data sit? Do we purge after transcription and analysis? Who owns the data?
- Integrating with GoToMeeting and WebEx. We’ll need a pretty nifty C++ coder, or use an off-the-shelf product like Nuance’s SpeechMagic (but is it good enough for our parsing and analysis requirements?)
A few non-technical problems we know about:
- Enterprise is about as sexy as my Accounting professor in undergraduate school.
- As a founder, I’m not Peter Theil, haven’t invented Gmail, or figured out that people care about what food you’re eating at a rest stop in Bakersfield.
- We haven’t quit our day jobs yet. Not because we don’t want to – it’s because we made personal commitments to our respective companies, and what’s fair is fair. But we’re close, very close to getting there.
Why we care about meeting you:
- We want an honest appraisal of the business model and how we can improve it.
- We’d like to know at least two more technical problems we haven’t thought of yet.
- We’d like you to introduce to three other really smart people that can tell more about where to go with the company.
- You seem like a genuinely nice guy, and so are we.
Who we are: