Daily Dose: First Principles for Startup Founders – No One Cares About Your Product [Part 3]

By Scott Sambucci | March 13, 2023

This is Part 3 of our series – First Principles for Startup Founders

In this episode, Scott focuses on the principle:

“No one cares about your product.”

In this episode, Scott talks about a very basic principle that might be one of the most obvious once you hear it, but is often most difficult for many startups to implement.

Your prospects only care about the problem that they’re dealing with every day, or the priority that they need to achieve. Then, and only then do they care about how your product might be able to help them solve that problem, or how your product might be able to help them achieve that priority.

This is a principle you can apply across your sales funnel – from your prospecting and lead gen to your customer success and up-selling.

Focus on the problem & priority, not your product.  Because that’s what your prospects do.

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👣 Now, let’s talk about YOU and YOUR startup’s journey… 👣

If you’re a startup CEO that’s on your journey to make the climb to $100mm ARR…

If you’re one of those rare breeds of founders that’s willing to acknowledge & accept that there are no shortcuts…

If you’re willing to work step-by-step, day-by-day with patience, persistence & perseverance…

Then I’ve got some pretty incredible news…

I’m partnering with Amy Volas & Avenue Talent Partners to bring you a 2-day, IRL immersive experience specifically for startup founders & CEOs whose companies are selling to the enterprise.

Yes this is an “In Real Life” event – next month at a top-notch location in a world-class city with 5-star amenities provided by us.

You’ll work alongside Amy Volas, me, the SalesQualia team & an unrivaled peer group of fellow founders & CEOs ready to transform their business and mindset, and yours.

👇 Here’s the criteria…👇

You MUST:

✅ Be a B2B tech startup founder doing at least $50k MRR right now.

✅ Be willing to invest time, energy and focus for two days to work on scaling your sales & your team.

✅ Be friendly & coachable – you will openly ask questions & share ideas.

✅ Acknowledge & accept there are no short cuts, hacks or magicians that will bestow you a $100m revenue engine.

✅ Keep a secret…

We have VERY limited space & tickets available for purchase because of our venue & how we’re running this IRL immersive event.

If this is you, and you’re ready to transform your business and yourself..

Check out the details here and how to save your spot for this exclusive, in-person, immersive event www.salesqualia.com/Chicago2023

Let’s do this, shall we?