Category Archives for "Economic Theory & Sales"

1 The Scarcity Effect & SasS/DaaS Sales

By Scott Sambucci | September 17, 2012

Tell me if this sales anecdote seems eerily familiar: After observing the couple so engaged, a salesperson might approach and say, “I see you’re interested in this model here, and I can understand why; it’s a great machine at a great price. But, unfortunately, I sold it to another couple not more than twenty minutes […]