Question: Everyone has a CRM of some sort but I’m looking more for a piece of software that would allow for goal-setting and accountability with a sales focus (my use case is enterprise software). Any apps out there helpful with this? Answer: On the software side, check out “The Daily Practice” (http://tdp.me/about). On the “good […]
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Question: My skillset is in sales/bizdev. For our new startup, is it best I stay focused on just that or should I be getting involved in other areas? Answer: By nature of the start-up environment, and especially as a salesperson, you’ll be forced to become minimally acquainted with every aspect of the business. Otherwise, you […]
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Question: What are the best tools you use in terms of ROI when you want to increase your sales? Answer: Think of ROI as Customer Acquisition Costs (CAC). A good CRM enables you to track this. More importantly, think through what you need to effectively track ROI/CAC. Log your travel time and costs (if you […]
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Question: What are some generally overlooked costs aside from SEO that are likely to blindside a first time startup? Answer: There’s unlikely to be a single cost that will muck your financials. Instead, it will be a series of assumptions that fail to match reality. (I purposely avoided using “failed” or “wrong” assumptions, because they […]
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Question: What are the best tools you use in terms of ROI when you want to increase your sales? Answer: Think of ROI as Customer Acquisition Costs (CAC). A good CRM enables you to track this. More importantly, think through what you need to effectively track ROI/CAC. Log your travel time and costs (if you […]
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