All Posts by Zeeva Viola

Should I give up on my failing startup?

By Zeeva Viola | March 2, 2017

Question: I’m currently 25 years old. About 2 years ago (at the age of 23), I quit my job and started a company with two friends. I dedicated a lot of time and hard work to it. I used to code 12 – 15 hours daily. 6 days a week. And sometimes on weekends as […]

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SaaS Marketing: What are the best customer engagement strategies when it comes to product’s adoption? #Q&A

By Zeeva Viola | March 1, 2017

Question: SaaS Marketing: What are the best customer engagement strategies when it comes to product’s adoption? There’s a gap between free -trials and real customer’s adoption of the product. We need advice. Answer: (Answer assumes a B2B/Enterprise sale) If your free trials are not converting, you may be focusing too much on the “User Buyer” […]

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How do I train for an Ironman with the goal of finishing in 11 hours and 50 minutes?#Q&A

By Zeeva Viola | February 28, 2017

Question: How do I train for an Ironman with the goal of finishing in 11 hours and 50 minutes? Answer: I know this goal… 🙂 My goal for my second Ironman was to finish in just under 12 hours.  I don’t know if this is your first IM, or you’re looking to improve from a […]

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How hard would it be to start a sea cargo business if money to buy cargo ships were not a concern? How profitable would it be?#Q&A

By Zeeva Viola | February 23, 2017

Question: How hard would it be to start a sea cargo business if money to buy cargo ships were not a concern? How profitable would it be? Answer: Why would you need to buy a cargo ship? You could probably lease out empty space on ships already in operation. Call a shipping brokerage and ask […]

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What should be the main responsibilities of a sales manager?#Q&A

By Zeeva Viola | February 22, 2017

Question: What are the most essential differences between sales officers/ account managers/ key account managers and a sales manager? What are some key issues sales managers face? Answer: Recruiting & Hiring: Finding A players. All the time. Even when you don’t have an opening. Developing Frameworks: Teaching how to find similarities and differences in sales […]

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