FOUNDATIONS FOR STARTUP SELLING™
"Stop Hustling, Start Scaling" Book Resources
Hustle doesn’t scale. As a company founder, you started with an idea—how to solve a problem, how to build a product, and most importantly, how to impact your customers and change your industry.
Yes, of course, you’ve got to hustle. Yes, you’ve got to work hard. But hustle and hard are just table stakes to get your startup going.
To really make the impact you set out to make, you need to create repeatability and scalability – in your revenue, your sale processes, and your team.
This book is your roadmap. Scott Sambucci has led three enterprise/B2B startups to their first millions in revenue – Blend in the lending industry, Altos Research in residential real estate, and Aplia in higher education.
With each of these startups, the day-to-day selling and sales strategies changed each time. What remained the same across the core framework he used to build each startup’s repeatable revenue—The Q Framework.
Welcome to Foundations, your level 1 access where you can unlock free content and training directly from our Client Library. Foundations is a self-learning-based platform that you can access at any time of the day, wherever you are.
There are TEN (10) Modules on Foundations:
Module 1: Stop “Hustling, Start Scaling“ Book Resources
Module 2: Why Your Sales Aren’t Scaling And What To Do About It
Module 3: Request a 1-1 Situation Session
Module 3: From Idea To Impact
Module 4: The Rule of 3 and 10
Module 5: Your Sales Strategy Session
Module 6: The 9 Sales Accelerators
Module 7: 9 Sales Accelerators Self-Assessment
Module 8: The 4 Futures
Module 9: The Triangle of Transformation
Module 10: Are You Coachable?
Each module has a recorded training related to the topic along with notes covered in each training.
Why Your Sales Aren't Scaling And What To Do About It
In this model, you will look at a LIVE training delivered to a small group of startup CEOs that details the Q Framework and how to apply it to how you sell every day so that you can have more CLARITY, CONTROL, and CONFIDENCE in your sales process.
Request a 1-1 Situation Session
If you’ve been building and growing your startup, chances are you’ve hit a few obstacles along the way, especially when it comes to sales and growth.
In this private call, we’ll take a look at your sales process – from lead generation and your active pipeline, to your pricing and customer success – to identify the critical gaps and opportunities you’ve got and what specific actions to take next.
From IDEA TO IMPACT
You started your company with an idea — an idea of how to solve a problem, an idea of how to build a product, an idea about the future, and most important, an idea about the impact that you want to make in your market with your customers.
In my workshops and conversations with startup CEOs, I like to ask, “What is the 10-year impact you want to make with your company? Why are you doing this?”
Here are just a few of the answers I’ve gotten.
These are life-changing and world-changing outcomes. Just like the entrepreneurs in my workshops, you know what kind of impact you can make, so you begin the journey.
The works begin from the kitchen table or the shared workspace in that “up and coming” part of town. You chop down your expenses — maybe commuting by bike and public transportation aren’t all that bad. The opportunity of what can be done, what should be done, and what must be done wakes you every morning and keeps you up late at night. What’s ahead for you is a journey that you are willing to take because you want to grow from just an idea to the impact you want to make.
The Rule of 3 &10
Everything in your company changes at roughly every 3rd and 10th order of magnitude.
- Hiroshi Mikitani, CEO of Rakuten
The Rule of 3 &10 looks at the following key topics:
Your Sales Strategy Session
Have you booked your Sales Strategy Session with SalesQualia as yet?
The outcome of your Strategy Session is really simple – we’re going to build your startup’s sales plan-of-action for the next 12 months.
9 Sales Accelerators
The 9 Sales Accelerators looks at the following:
Sales Accelerator #1
Funnel Fillers
Sales Accelerator #2
Show Your Authority Voice
Sales Accelerator #3
Lead Qualification Strategy
Sales Accelerator #4
Demo Design
Sales Accelerator #5
Prospecting Partnering
Sales Accelerator #6
Momentum Maintainers, Objections & Stall
Sales Accelerator #7
Why Buy
Sales Accelerator #8
Risk Reducers
Sales Accelerator #9
Customer Success Plan
9 Sales Accelerators Self-Assessment
This is a LIVE Training delivered in our Startup Selling Coaching Program.
In this training, Scott will walk you through a self-assessment of the 9 Sales Accelerators – the 9 core systems that every startup needs to implement to build a repeatable, scalable sales process.
The 4 Futures
This is a sales training to help b2b startup founders nail their sales targets. In this training, you will learn:
- How to think about the trajectory of your startup's growth over the next three years.
- The importance of making changes in your daily focus and approach to system-building.
- How delays and inaction will lead to a permanent downward shift in your startup's ability to make an impact.
The Triangle of Transformation
The Triangle of Transformation looks at the sign waves in your sales process to help you identify the strategies that you and your company need in order to grow and keep momentum.
In this model, we look at the following:
These are life-changing and world-changing outcomes. Just like the entrepreneurs in my workshops, you know what kind of impact you can make, so you begin the journey.
The works begin from the kitchen table or the shared workspace in that "up and coming" part of town. You chop down your expenses - maybe commuting by bike and public transportation aren't all that bad. The opportunity of what can be done, what should be done, and what must be done wakes you every morning and keeps you up late at night. What's ahead for you is a journey that you are willing to take because you want to grow from just an idea to the impact you want to make.
Are You Coachable?
In 10 years as a startup coach and 20 years as a sales leader and company founder, I've met 2000+ startup CEOs and coached hundreds of founders and their teams.
I'm always surprised to find that many people just aren't coachable, especially those that could benefit most from it.
In my experience, I've found that there are five (5) traits that make for a coachable person.
Request access to Foundations to watch the five (5) traits and as you watch, score yourself and ask yourself – “Am I coachable?”
Want to work with us?
The below is our Startup Selling Promise that we use with our clients to highlight everything you can expect from us, and what we expect from you, for our work together to be successful. It’s what we call “The 100% Model.” You’ll always get 100% of our 50% – we need 100% of your 50%.
If you have any concerns at all with this, let us know – we’re happy to discuss what you feel would be fair.
We Must...
You Must...
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