Ep.14: 10 Things to Do During the Holiday Season Pt.2


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In this episode, Scott and Robert discuss what to do around the holiday season in preparation for the coming year. Key areas we cover are:

  • Checking out what types of industry-focused publications are out there for your target markets and offering to write short articles pertaining to the industry.
  • Using the holidays to map out a blog post series to write going into the New Year.
  • Looking at conference planning for the coming year, getting in touch with conference organizers and getting everything ready for the conference.
  • Strategies you can use to make money, and going back and doing some analysis of your pipeline.
  • Having everyone on board on where the company needs to be, and using a weekly email template.

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Podcast Notes

01:16 – Look for media contacts.

08:43 – Use this time of the year to map out a 5 or 10 blog post series for yourself.

15:04 – Looking at the conference planning for 2016.

17:33 – How to go about strategically getting everything ready for the conferences.

21:14 – Get in touch with the conference organizers.

23:16 – Going back to your current customers.

25:43 – Three strategies you can use to make money.

26:45 – Going back and doing some analysis of your pipeline.

28:08 – Who are you selling to?

29:26 – The “WHY?”

29:50 – The “HOW?”

32:00 – Using an email template and having everyone on board on where the company needs to go.

Resources mentioned or related to this podcast

  • The Reverse Review, a monthly publication for reverse mortgage professionals that covers issues affecting the industry.
  • Wall Street Journal, online coverage of breaking news and current headlines from the US and around the world.
  • Forbes, Business news and financial news.
  • DSNews, Service Industry News website.
  • HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.
  • UpWork, the world’s largest online workplace where savvy businesses and professional freelancers go to work.
  • Price Intelligently, provides SaaS pricing strategy expertise through our unique combination of data and industry experience.