Tag Archives for " Start-up selling "

Prepping for “The Big Demo” – The Monday Morning Sales Challenge

By Scott Sambucci | April 4, 2016

Today’s Monday Morning Sales Challenge is all about “The Big Meeting.” You know the one – the Big Demo, the Big Sales Meeting. You’ve done all your prep work and finally earned your way into a product demo with a group of decision-makers. But… how are you preparing for, executing, and leading your target prospects […]


The Friday Four: Why your customers can’t buy from you – Risk aversion, Loss Aversion & the Tech Buyer

By Scott Sambucci | March 25, 2016

This has been a primary topic of reading and research for me lately, and the answers are scary… Really scary… Gulp. Which brings us to Installment #8 of The Friday Four. 1 – “Your sales prospects think you’re a ticking time bomb, and what to do about it….” [FREE WEBINAR] I’ve organized a few of my research […]


The Monday AM Sales Challenge: Be Positive [3/7/16]

By Scott Sambucci | March 7, 2016

It’s easy to lament on losses and negative events. My challenge to you this week is to be positive. Focus on the wins. Focus on what you’ve learned. Focus on decisions you made (and haven’t made!) that turned out to be right. Here’s a simple strategy… Grab a blank sheet of paper, and divide it […]


The Friday Four #6: Trish Bertuzzi, a conference tip, prospecting & David Cummings

By Scott Sambucci | March 3, 2016

Installment #6 – Here we go… 1 – The Startup Selling podcast interview with Trish Bertuzzi LOTS of learning with Trish on the podcast, covering the topic of sales development & prospecting. Trish is the founder of The Bridge Group and absolutely knows her stuff. Trish shared specific questions to identify if a customer is […]


Monday AM Sales Challenge: Can you be vulnerable? Can you ask for help? [2/22/16]

By Scott Sambucci | February 22, 2016

Over the past year, I read a couple of books by Brene Brown and Amanda Palmer – “Daring Greatly” and “The Art of Asking,” respectively. The both have excellent TED talks if you want the 20-minute primer… Brene Brown, “The power of vulnerability.” Amanda Palmer, “The art of asking.” One of the most challenging aspects […]