Tag Archives for " Start-up selling "

How Early Customer Define Your Destiny, Customer Money & Getting Better: SaaStr CoSelling Space Speaker Series Event

By Scott Sambucci | January 11, 2017

Last night’s SaaStr Speaker Series event  – “The Real Secrets to Happy Customers & to Making More Money” – hosted Byron Deeter of Bessemer Venture Partners and Nick Mehta of Gainsight. Jason Lemkin MC’ed the two-person panel, and each shared their perspectives on SaaS company sales and growth requirements, early customers and capital-raising. Many of their answers to Jason’s […]


Swimming Across Lake Tahoe: Lessons in Startup Selling

By Scott Sambucci | August 12, 2016

I swam 10.5 miles across Lake Tahoe Sunday morning, from Cave Rock to Emerald Bay. It’s a course that Tom, the boat captain, has swam and led many swimmers. My longest open water swim prior was 2.5 miles from Aquatic Park in San Francisco Bay to Alcatraz and back. Sunday’s swim was a training swim […]


5 Laws of the Startup Sales Universe: What most startup CEOs never learn about sales?

By Scott Sambucci | May 2, 2016

Startup sales means finding your first paying customer, then ten more. Here are five (5) laws of the startup universe when it comes to selling your startup’s product. 1. That you have to sell In the b2c world, selling means sitting at Starbucks and asking the person next to you to download your app. It […]


Grab a stopwatch for your product demos: The Monday AM Sales Challenge

By Scott Sambucci | April 17, 2016

My big focus this month is helping you to plan, deliver, and execute on “The Big Meeting” – you know — that Big Demo, that Big Sales Presentation – the critical meeting early in your sales opportunity that moves your prospects from “sounds cool” to “let’s get serious” sales opportunity. The last couple of weeks, I’ve […]


The Friday Four: It’s all about “The Big Demo!”

By Scott Sambucci | April 8, 2016

Installment #10 of “The Friday Four.” Throughout the month with our Startup Selling members, we’re focusing on the “The Big Meeting” – the right way to prepare, deliver, and execute on this critical step in your sales process. Here are my four sales ideas for you this week, all focused on this topic. 1 – […]