8
Feb
23, 2017
23, 2017
Sell First. Market Later. Why “Demand Gen” is a waste of time…
Sell First. Market Later. Why “Demand Gen” is a waste of your startup’s time… Think: Motive –> Metrics –> Message –> Method –> Marketing Too many startups worry about marketing and demand gen before they know how to sell their product. Focus on selling first, then the marketing will reveal itself.
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