Tag Archives for " Psychology "

Swimming Across Lake Tahoe: Lessons in Startup Selling

By Scott Sambucci | August 12, 2016

I swam 10.5 miles across Lake Tahoe Sunday morning, from Cave Rock to Emerald Bay. It’s a course that Tom, the boat captain, has swam and led many swimmers. My longest open water swim prior was 2.5 miles from Aquatic Park in San Francisco Bay to Alcatraz and back. Sunday’s swim was a training swim […]


Lincoln Murphy on Customer Success & Your Customer’s Desired Outcome [podcast]

By Scott Sambucci | June 7, 2016

“Desired Outcome is the Key to Customer Success.” -Lincoln Murphy Lincoln Murphy helps you make your customers wildly successful. He is a Growth Strategist at Sixteen Ventures and a Growth Architect at Winning by Design(TM). Many people, myself included, consider Lincoln to be a heavyweight in the SaaS and startup world. There’s no one better when […]


The Monday Challenge: Throw away your ideas. Take Action instead.

By Scott Sambucci | May 23, 2016

I’m a “list person.” I make lists constantly – in the mornings as I’m planning my day, on trains, on airplanes, in coffee shops, wherever. Lists turn into ideas, and while some of the ideas might even be good ones, TAKING ACTION on these ideas is the only thing that matters. Ideas are just ideas. […]


The Friday Four: Why your customers can’t buy from you – Risk aversion, Loss Aversion & the Tech Buyer

By Scott Sambucci | March 25, 2016

This has been a primary topic of reading and research for me lately, and the answers are scary… Really scary… Gulp. Which brings us to Installment #8 of The Friday Four. 1 – “Your sales prospects think you’re a ticking time bomb, and what to do about it….” [FREE WEBINAR] I’ve organized a few of my research […]


The Friday Four: Pricing strategy, Satisficing, Status Quo & Procurement departments

By Scott Sambucci | March 21, 2016

After one week hiatus, I present to you Installment #7 of “The FridayFour.” Want to get The Friday Four sent right to your inbox? 1 – Why your pricing strategy is killing your business I learned from the master this week. Check out my podcast Interview with Patrick Campbell, co-founder and CEO at PriceIntelligently. Patrick […]