This episode of the Startup Selling Podcast focuses on how video affects the sales process. We talk about how to use video effectively to prospect, educate your customers, and how to build an "Authority Voice" in your chosen marketplace. Stacy McKenzie is the Director of Lucid Studios at Lucid VR where they are developing the next level of camera technology to enable VR and AR content creation with real-time image processing. She is also the founder of Optical North, a San Francisco based video and film production team dedicated to bringing vision and creativity to every story.

Tag Archives for " enterprise sales "

Episode 37: How to Add Video to Your Sales Arsenal – An Interview with Stacy McKenzie

By Scott Sambucci | December 28, 2017

This episode of the Startup Selling Podcast focuses on how video affects the sales process. We talk about how to use video effectively to prospect, educate your customers, and how to build an “Authority Voice” in your chosen marketplace. Stacy McKenzie is the Director of Lucid Studios at Lucid VR where they are developing the […]

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From Startup Selling workshop attendees & clients

By Scott Sambucci | June 1, 2017

Kari Thor Runarsson, CEO & Co-founder of Authenteq Malin Weiss, CMO at Speedment:     Isaac Szymanczyk, Principal and Creative Director at Conveyor: From my clients…   I’m happy to share we got a big win on Thursday that I think in part came from a change we are making to discussing scope and contracts! […]

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How Early Customer Define Your Destiny, Customer Money & Getting Better: SaaStr CoSelling Space Speaker Series Event

By Scott Sambucci | January 11, 2017

Last night’s SaaStr Speaker Series event  – “The Real Secrets to Happy Customers & to Making More Money” – hosted Byron Deeter of Bessemer Venture Partners and Nick Mehta of Gainsight. Jason Lemkin MC’ed the two-person panel, and each shared their perspectives on SaaS company sales and growth requirements, early customers and capital-raising. Many of their answers to Jason’s […]

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Show me yours and I’ll show you mine…

By Scott Sambucci | October 6, 2016

I’ve been experimenting with Facebook Live – it’s kind of like a podcast and radio show smashed together. Check out the SalesQualia Facebook page, and while you’re there, you should totally “like” the page so you’re notified when I’m going live or have been live. Here’s a sampling of four (4) recent “lives” (thus keeping with […]

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Swimming Across Lake Tahoe: Lessons in Startup Selling

By Scott Sambucci | August 12, 2016

I swam 10.5 miles across Lake Tahoe Sunday morning, from Cave Rock to Emerald Bay. It’s a course that Tom, the boat captain, has swam and led many swimmers. My longest open water swim prior was 2.5 miles from Aquatic Park in San Francisco Bay to Alcatraz and back. Sunday’s swim was a training swim […]

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