QUESTION: “My proposals are going dark. Should I discount my price to get my prospects to yes?”
ANSWER: Price is only an issue in the absence of value. Any price - $100k, $10k, or even $1 - will be expensive without getting 100% clear on:
- What Problem are you solving?
- Who are the Buyers?
- Why Buy/what’s the ROI?
- How will you implement to get results
Also, check out these resources to help you with your proposals: