Foundations

FOUNDATIONS FOR STARTUP SELLING™ 

Welcome to Foundations, your level 1 access where you can unlock free content and training directly from our Client Library. Foundations is a self-learning-based platform that you can access at any time of the day, wherever you are.

There are TEN (10) Modules on Foundations:

Module 1: Stop “Hustling, Start Scaling“ Book Resources
Module 2: Why Your Sales Aren’t Scaling And What To Do About It
Module 3: Request a 1-1 Situation Session
Module 3: From Idea To Impact
Module 4: The Rule of 3 and 10
Module 5: Your Sales Strategy Session

Module 6: The 9 Sales Accelerators
Module 7: 9 Sales Accelerators Self-Assessment
Module 8: The 4 Futures
Module 9: The Triangle of Transformation
Module 10: Are You Coachable?

Each module has a recorded training related to the topic along with notes covered in each training.

"Stop Hustling, Start Scaling" Book Resources

Hustle doesn’t scale. As a company founder, you started with an idea—how to solve a problem, how to build a product, and most importantly, how to impact your customers and change your industry.

Yes, of course, you’ve got to hustle. Yes, you’ve got to work hard. But hustle and hard are just table stakes to get your startup going.

To really make the impact you set out to make, you need to create repeatability and scalability – in your revenue, your sale processes, and your team.

This book is your roadmap. Scott Sambucci has led three enterprise/B2B startups to their first millions in revenue – Blend in the lending industry, Altos Research in residential real estate, and Aplia in higher education.

With each of these startups, the day-to-day selling and sales strategies changed each time. What remained the same across the core framework he used to build each startup’s repeatable revenue—The Q Framework.

Why Your Sales Aren't Scaling And What To Do About It

In this model, you will look at a LIVE training delivered to a small group of startup CEOs that details the Q Framework and how to apply it to how you sell every day so that you can have more CLARITY, CONTROL, and CONFIDENCE in your sales process.

Request a 1-1 Situation Session

If you’ve been building and growing your startup, chances are you’ve hit a few obstacles along the way, especially when it comes to sales and growth.

In this private call, we’ll take a look at your sales process – from lead generation and your active pipeline, to your pricing and customer success – to identify the critical gaps and opportunities you’ve got and what specific actions to take next.

From IDEA TO IMPACT

You started your company with an idea — an idea of how to solve a problem, an idea of how to build a product, an idea about the future, and most important, an idea about the impact that you want to make in your market with your customers.

In my workshops and conversations with startup CEOs, I like to ask, “What is the 10-year impact you want to make with your company? Why are you doing this?”

Here are just a few of the answers I’ve gotten.

  • “Reduce energy consumption.”
  • “Save the oceans from overfishing and depopulation.”
  • “Develop drugs faster and cheaper.”
  • “Help companies be AI-driven.”
  • “Create better customer experiences.”

These are life-changing and world-changing outcomes. Just like the entrepreneurs in my workshops, you know what kind of impact you can make, so you begin the journey.

The works begin from the kitchen table or the shared workspace in that “up and coming” part of town. You chop down your expenses — maybe commuting by bike and public transportation aren’t all that bad. The opportunity of what can be done, what should be done, and what must be done wakes you every morning and keeps you up late at night. What’s ahead for you is a journey that you are willing to take because you want to grow from just an idea to the impact you want to make.

The Rule of 3 &10

Everything in your company changes at roughly every 3rd and 10th order of magnitude.

- Hiroshi Mikitani, CEO of Rakuten

The Rule of 3 &10 looks at the following key topics:

  • Understanding when you scale your team there are key triggers and you have to rethink how you are doing business.
  • How this rule is applying to your business every single day.
  • Understand when you go from 1 person to 3 people it’s different, and then 10 people to 30 people it’s all going to change again. Same when you reach 100 people.

Your Sales Strategy Session

Have you booked your Sales Strategy Session with SalesQualia as yet?

The outcome of your Strategy Session is really simple – we’re going to build your startup’s sales plan-of-action for the next 12 months.

9 Sales Accelerators

The 9 Sales Accelerators looks at the following:

Sales Accelerator #1 

Funnel Fillers

Sales Accelerator #2 

Show Your Authority Voice

Sales Accelerator #3 

Lead Qualification Strategy

Sales Accelerator #4

Demo Design

Sales Accelerator #5 

Prospecting Partnering

Sales Accelerator #6

Momentum Maintainers, Objections & Stall

Sales Accelerator #7

Why Buy

Sales Accelerator #8

Risk Reducers

Sales Accelerator #9

Customer Success Plan

9 Sales Accelerators Self-Assessment

This is a LIVE Training delivered in our Startup Selling Coaching Program.

In this training, Scott will walk you through a self-assessment of the 9 Sales Accelerators – the 9 core systems that every startup needs to implement to build a repeatable, scalable sales process.

 The 4 Futures

This is a sales training to help b2b startup founders nail their sales targets. In this training, you will learn:

- How to think about the trajectory of your startup's growth over the next three years.

- The importance of making changes in your daily focus and approach to system-building.

- How delays and inaction will lead to a permanent downward shift in your startup's ability to make an impact.

The Triangle of Transformation

The Triangle of Transformation looks at the sign waves in your sales process to help you identify the strategies that you and your company need in order to grow and keep momentum.

In this model, we look at the following:

  • Identify and Implement Strategies, Systems, and Skills to grow
  • Identify decisions you need to make
  • Learn what you should START doing now
  • Learn what you should STOP doing now

These are life-changing and world-changing outcomes. Just like the entrepreneurs in my workshops, you know what kind of impact you can make, so you begin the journey.

The works begin from the kitchen table or the shared workspace in that "up and coming" part of town. You chop down your expenses - maybe commuting by bike and public transportation aren't all that bad. The opportunity of what can be done, what should be done, and what must be done wakes you every morning and keeps you up late at night. What's ahead for you is a journey that you are willing to take because you want to grow from just an idea to the impact you want to make.

Are You Coachable?

In 10 years as a startup coach and 20 years as a sales leader and company founder, I've met 2000+ startup CEOs and coached hundreds of founders and their teams.

I'm always surprised to find that many people just aren't coachable, especially those that could benefit most from it.

In my experience, I've found that there are five (5) traits that make for a coachable person.

Request access to Foundations to watch the five (5) traits and as you watch, score yourself and ask yourself – “Am I coachable?”

Want to work with us?

The below is our Startup Selling Promise that we use with our clients to highlight everything you can expect from us, and what we expect from you, for our work together to be successful. It’s what we call “The 100% Model.” You’ll always get 100% of our 50% – we need 100% of your 50%.

If you have any concerns at all with this, let us know – we’re happy to discuss what you feel would be fair. 

We Must...

  • We must work with you one-on-one to work to create a customized plan to get you crystal clear about your three-month goals, and exactly what to do in your first thirty days to win.
  • We must coach you every week, so you are never more than 6 days away from the answers you need. We will be accessible and respond to your requests in 48 hours or less whenever possible.
  • We must train you in the latest strategies for building your sales process and scaling your company, sharing tactics and tools in an easy-to-use, how-to format that makes implementation simple and fast.
  • We must critique your work, pulling it apart, and putting it back together again to be more effective than done on your own.
  • We must connect you with your new group – a high-performance community that meets online 24/7, and connect you with Startup Selling members and alumni, a growing network of growing companies and successful entrepreneurs, for ongoing support and idea creation.
  • We must listen to you, and treat you with class, and care in every interaction and work to bring out your best.
  • We must apologize if we ever let you down, and do our best to make it right.
  • We must not let you off. Because if we let you off, we let you down.

You Must...

  • You must be quick to ask for help when you need it, quick to implement the strategies we develop together, and quick to share your wins and learnings to help your colleagues in our group learn and grow.
  • You must keep your commitment participating fully and paying your program fees on time, and in full.
  • You must respect our IP. That means you may teach our material to individuals (with proper attribution), but not to groups or in public.
  • You must complain if we ever do something to upset you or let you down so that we can learn, apologize and make things right.
  • If we ask (we don’t ask everyone), we’d like you to try and refer at least three people of your caliber – someone who you feel would use and implement what we offer, so that we can spend less time looking for clients, and more time helping you win.

Want to learn more about SalesQualia?