Establishing Problem-Product Fit ????
“This means that the startup has identified a key problem that their product solves and can prove that their product solves that problem to a willing customer.
Solving customer problems is the foundation of every sales strategy, system, and process that a startup needs to build.
If any company can’t show how their product solves a critical problem for any customers, there’s almost no chance of selling that product over the long run.”[Excerpt from my book – “Stop Hustling, Start Scaling.”]