Transparent Negotiations: Have you ever felt like learning to negotiate takes an entirely different personality than that required to aid the buyer through the rest of their decision-making journey? We build trust, build a relationship, then when the customer says “yes”, we start lying…using negotiation techniques taught in hostage negotiation classes.

There’s a better way – a way that builds trust through the goal line instead of eroding it. A way that makes your deals more valuable, and more predictable. And in this session, that’s what you’ll learn – a SIMPLE framework for how to discuss pricing, propose pricing, and most importantly negotiate pricing, know how to implement the four levers, and have conversational turnarounds to stand up strong to the most common issues that come up. (i.e., the price must come down, extended payment terms, “we won’t be able to sign before the end of the quarter”, etc.).