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After 2 long years, we´re making it an In-Person Event!
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Tactical, Practical Sales Strategies
Guest Experts
Sales Process
“Always enter the conversation already occurring in the prospect’s mind.”
–Robert Collier
Most of us know that our prospects aren’t buying products – they buy solutions to their problems.
Too often in our prospecting and customer discovery, we focus on our prospect’s problem and pain. Because we haven’t built enough trust early in the sale, our prospects won’t disclose their problems and pain to us.
Senior managers and C-Suite are focused on their PRIORITIES and PROJECTS to achieve their business objectives – that’s what they think about every day. And that’s where we need to enter the conversation with them.