Selling Strategies in a Volatile Market

By Scott Sambucci | March 25, 2020

1. Don’t believe everything you think. 2. Relationships first. 3. There’s no such thing “All” and “Everyone” 4. Christmas was 90 days ago… 5. Your Prospects don’t panic-buy, so don’t panic-sell 6. Customers buy Outcomes, and simple steps create stable outcomes. 7. Slow is Smooth, and Smooth is Fast. 8. Be the Mayor of your […]


Office Hours Live Sales Q&A

By | March 23, 2020

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What are the best practices for sending “cold” sales emails? #Q&A

By Scott Sambucci | March 17, 2020

      Question: The specific use case is SaaS sales but could be related to any sales process. There has been a lot written about cold calling but much less about “cold emailing”. What are the best practices? Answer: Don’t. Pick up the phone Find the decision-maker Network your way to an introduction Start […]


Take Action: Do something, anything. Please, just start. #gofarther

By Scott Sambucci | March 12, 2020

I laid in bed this morning, vacillating between conscious states for nearly 40 minutes before I pulled myself out from under the warm blankets. I was nearly ten minutes into my Morning Pages when I realized I turned on the wrong burner to make coffee. I told myself I was tired and that I deserved more sleep. Then I reminded […]


Quit blasting emails. Force concentration instead.

By Scott Sambucci | March 10, 2020

“A startup is not a smaller version of a large company.” – Steve Blank This goes for the sales funnel. Sure, at a large company with an established market, target segment, and known process – the marketing team can blast out 3000 emails to find a few qualified leads for the sales team to convert. […]

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