What are the best practices for sending “cold” sales emails? #Q&A

By Scott Sambucci | March 17, 2020

      Question: The specific use case is SaaS sales but could be related to any sales process. There has been a lot written about cold calling but much less about “cold emailing”. What are the best practices? Answer: Don’t. Pick up the phone Find the decision-maker Network your way to an introduction Start […]


Take Action: Do something, anything. Please, just start. #gofarther

By Scott Sambucci | March 12, 2020

I laid in bed this morning, vacillating between conscious states for nearly 40 minutes before I pulled myself out from under the warm blankets. I was nearly ten minutes into my Morning Pages when I realized I turned on the wrong burner to make coffee. I told myself I was tired and that I deserved more sleep. Then I reminded […]


Quit blasting emails. Force concentration instead.

By Scott Sambucci | March 10, 2020

“A startup is not a smaller version of a large company.” – Steve Blank This goes for the sales funnel. Sure, at a large company with an established market, target segment, and known process – the marketing team can blast out 3000 emails to find a few qualified leads for the sales team to convert. […]


Daily Dose: Elevate Yourself with a Strong Peer Group — Startup Lessons from the Trail

By Scott Sambucci | March 4, 2020

A huge challenge in running a startup is the isolation that goes with it – building strategies, figuring out to implement them, identifying blind spots & mistakes to avoid. This weekend’s trail run reminded me why we all need a strong peer group. My friends Kelly & Katy invited me to join them for a […]


Build Your Sales Plan: A Startup Selling Lesson from the Trail

By Scott Sambucci | February 28, 2020

I’m a planner. Months ahead of my ultramarathons, I search for race reports from past years. I research the course and study satellite views of the trail on Google Maps. I look at weather trends so I can plan for hot or cold or rain or snow. Then I build a spreadsheet that details each […]