Sales Tip of the Day (video): Implementation matters

By Scott Sambucci | October 25, 2012

The sales process doesn’t end with a signed contract, in fact, it may have just started. An enterprise sale may take 3, 6, or 12 months to “close,” defined traditionally as getting a signed contract. But… this is where the work begins.

Develop an implementation strategy plan with your new client, documenting the steps and divvying up responsibilities and expectations. Have this integration road not only shows your professionalism but it sets expectations and uncovers key resource issues that either side may not have realized.

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