Good news! You have inbound leads. People are signing up for your free trials or free versions or free whatever.
Bad news! You’ve crafted a series of five post-registration emails designed to give your new inbound lead everything they need to get up and running.
Worst news! You have no idea what brought them there, who they are, what problem they have, and where they sit in their company or organization.
You need to generate conversation. Find out WHAT PROBLEM they have. Discover WHO the heck they are. WHY did they come to your website in the first place?
Figure out the use case, show your expertise, build a relationship. You know… actually do some selling.