It’s the last day of Q1. Do you know where your sales are? I just wrapped up a round of Sales Strategy Calls with my clients to set the course for the next three months. If you want some help with this, grab time on my calendar here for a “Sales Audit.” It takes about 15 […]
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Question: The faster you hire the quicker you can grow your revenue (in theory). However, it can be a danger to hire too quickly. Any rules of thumb here? Answer: As soon as you have a repeatable sales process, defined as: Your lead sources and best prospecting activities are clear and measurable. Your Customer Segments […]
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Question: I have had an in-person interview with a web/mobile analytics company in San Francisco, and they want to bring me back for the final interview and a presentation of their product as if I’m presenting to and pitching Amazon (hypothetical scenario). Their product measures activities that users take on customers’ sites. The presentation is […]
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It’s official. I’m a slacker. It’s been more than two months since sending out my so-called weekly “Friday Four.” The good news is I’ve been teaching and sharing ideas with of live groups – workshops, conferences, speaking… The bad news is that I’ve neglected the 1000+ of you on this list. I aim to fix […]
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Question: I’m wondering if offering something like a 50% rebate, available only at launch time would be a good idea ? The aim is to make people subscribe now and not delay their decision. Answer: Companies still do launches? Assumably, you’ve gone through the Customer Discovery and Customer Development process, which means you have hard […]
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